| 1. | Covert communication in advertising communication
广告传播中的隐性沟通 |
| 2. | Plutonomic criticism : a different viewpoint of advertising communication study
广告传播研究的另类视角 |
| 3. | A study on pragmatic failure in cross - cultural advertising communication
跨文化广告传播中的语用失误研究 |
| 4. | Lack of public trust in advertising communication , and the introduction of the trust
广告传播公信力的缺失与导入 |
| 5. | On the function and application of personal communicationin advertising communication
人际传播在广告传播中的作用及其应用 |
| 6. | This essay explores the nature and function of ideology of advertising communication
意识形态概念是19世纪以来社会科学最重大的发现之一。 |
| 7. | Zhou maojun ( 1963 ） , male , associate professor , school of journalism & communication , wuhan university , majoring in advertising communication and media industry
周茂君（ 1963 ） ，男，武汉大学新闻与传播学院副教授，主要从事广告传播和传媒产业研究。 |
| 8. | The formation of dual value model and the comparative research of the model of intercultural advertising values is supposed to offer advertisers and advertisement creators principles of choosing elements of cultural values and remind them to pay much attention to the influence of advertising cultural values on social views , shoulder social responsibility and therefore achieve a win - win game in advertising communication between market and social values
二元价值模式的构建和跨文化广告价值模式的比较研究为广告主和广告创意者提供了选择文化价值元素的原则，同时提醒他们关注广告文化价值观对社会观念的影响，增强社会责任感，促使广告传播实现市场与社会价值的双赢。 |
| 9. | Based on the essence of advertising and accurate identification of ideology , this essay explores four main aspects : the development of the theories of advertising communication ; mass medias and advertising communication ; the test of advertising and international advertising communication . this essay tries to set up a relatively complete system on the study of ideology of advertising communication
本文力图立足于广告的本质，在对本文所讨论的意识形态概念进行准确界定的基础上，分别从广告传播理论的发展过程、广告与大众传媒的结合、广告的文本层面以及国际广告传播等主要方面进行论述，力图使分析系统化，建立一个相对完整的广告意识形态分析的体系。 |
